What exactly does the scan check?

Conjure audits your site across 21 dimensions: SEO, technical SEO, performance, security, AEO, GEO, VSO, tech stack, AI-readiness, content quality, accessibility, design and UX, conversion, local SEO, social and brand, analytics, email lifecycle, e-commerce, business intel, backlinks, and keywords. You get a single prioritized AI action plan ranked by business impact.

What are GEO and VSO, and why do they matter?

GEO measures whether generative AI tools can find and cite your business when answering relevant questions. VSO measures how well voice assistants can read and recommend your content aloud. Both matter because more customers now discover businesses through AI answers, summaries, and spoken search results.

How is this different from a traditional SEO tool?

Traditional SEO tools focus mainly on rankings, backlinks, and technical issues. Conjure checks those signals plus AI search readiness, voice search, content quality, accessibility, security, structured data, social presence, competitor context, and business intelligence — then turns the findings into a plain-English roadmap.

Do I need to be technical?

Not at all. Conjure is built for the SMB owner, not the engineer. Every finding is written in plain English with the exact next step spelled out, sorted so you know what to fix first. No jargon, no setup, no agency required.

Can I cancel anytime?

Yes. Every paid plan starts with a 7-day free trial, and you can cancel anytime from your dashboard — no calls, no emails, no retention games. The first scan is always free with no credit card required.

Your data stays yours. We only analyze the public-facing pages you point us to, we never sell your information, and your reports are private to your account unless you choose to share them. Everything runs over encrypted connections from scan to delivery.

Back to insights

Trust and reputation

Trust signals matter before the first call

What small businesses should know about reviews, BBB, Trustpilot, Google Business Profile, accessibility, privacy, and proof that buyers can verify.

8 min read · Published June 29, 2026

Trust is not decoration. It is part of conversion, local visibility, AI credibility, and brand memory.

People look for proof before they contact you

A buyer may like your offer and still pause if your business looks thin online. Missing reviews, unclear policies, weak contact details, broken forms, slow pages, and inconsistent profiles all create doubt.

That doubt is expensive. It can stop a lead before the phone rings, and it can also make search engines and AI systems less confident about recommending you.

Reviews are useful, but only if they are real

Review platforms can help buyers verify that a business exists and serves real customers. But fake reviews, invented ratings, borrowed logos, and unearned badges are dangerous. They damage trust and can create legal risk.

Conjure should link to Trustpilot, BBB, G2, Capterra, Google Business Profile, or similar profiles only after those profiles actually exist. Ratings should appear only after they can be verified.

BBB and Trustpilot are trust paths, not launch shortcuts

BBB Accreditation can become valuable once the business operations are ready: clear legal pages, support process, refund or cancellation expectations, complaint response, and consistent company details.

Trustpilot can also be useful, but it should be treated as a review collection and transparency system, not a badge to fake. Earn the profile first. Show it second.

Trust also includes usability and compliance signals

Accessibility, privacy, security, consent, and clear policies are not just legal chores. They tell buyers that the business is serious and safe to work with.

For small businesses, the practical version is straightforward: make the site usable, publish honest policies, secure checkout and forms, keep business information consistent, and make it easy for people to reach you.

Trust loop

Real proof

Clear policies

Easy action

What to do next

Claim or create real review and business profiles before linking to them.
Never display fake stars, fake testimonials, unearned seals, or borrowed logos.
Make contact details, support paths, policies, and cancellation terms easy to find.
Use Google Business Profile for locations, service areas, reviews, categories, photos, and posts.
Treat accessibility and privacy as trust signals, not just compliance boxes.

Want this checked on your own site?

Conjure scans your site across 21 dimensions and turns the evidence into a prioritized action plan.

Run a free scan