What exactly does the scan check?

Conjure audits your site across 21 dimensions: SEO, technical SEO, performance, security, AEO, GEO, VSO, tech stack, AI-readiness, content quality, accessibility, design and UX, conversion, local SEO, social and brand, analytics, email lifecycle, e-commerce, business intel, backlinks, and keywords. You get a single prioritized AI action plan ranked by business impact.

What are GEO and VSO, and why do they matter?

GEO measures whether generative AI tools can find and cite your business when answering relevant questions. VSO measures how well voice assistants can read and recommend your content aloud. Both matter because more customers now discover businesses through AI answers, summaries, and spoken search results.

How is this different from a traditional SEO tool?

Traditional SEO tools focus mainly on rankings, backlinks, and technical issues. Conjure checks those signals plus AI search readiness, voice search, content quality, accessibility, security, structured data, social presence, competitor context, and business intelligence — then turns the findings into a plain-English roadmap.

Do I need to be technical?

Not at all. Conjure is built for the SMB owner, not the engineer. Every finding is written in plain English with the exact next step spelled out, sorted so you know what to fix first. No jargon, no setup, no agency required.

Can I cancel anytime?

Yes. Every paid plan starts with a 7-day free trial, and you can cancel anytime from your dashboard — no calls, no emails, no retention games. The first scan is always free with no credit card required.

Your data stays yours. We only analyze the public-facing pages you point us to, we never sell your information, and your reports are private to your account unless you choose to share them. Everything runs over encrypted connections from scan to delivery.

Back to insights

Audit strategy

Why one SEO score is not enough anymore

A simple explanation of Conjure's 21-dimension audit model and why the full report should also consider deeper sub-signals.

7 min read · Published June 29, 2026

A website dashboard surrounded by audit signal tiles for accessibility, speed, security, local presence, analytics, and AI readiness.

The 21 dimensions are the scoreboard. The sub-signals are the reason the score means something.

A single score can hide the real problem

A website can have decent SEO basics and still lose buyers because the page is slow, the offer is unclear, reviews are missing, forms are hard to use, or local signals are inconsistent.

That is why a modern audit should not stop at titles, headings, and backlinks. Those matter, but they are only part of the picture.

Think of dimensions like departments

A top-level dimension is a department of the audit: SEO, performance, security, accessibility, content, local SEO, social proof, analytics, email lifecycle, GEO, AEO, VSO, and more.

Inside each department are smaller signals. Accessibility includes alt text, labels, contrast, keyboard flow, language, and heading structure. Local SEO includes business profile strength, reviews, categories, NAP consistency, location pages, and local schema.

More dimensions is not always better

If every small signal becomes a top-level score, the report becomes noisy. A business owner does not need 100 confusing categories. They need a clear diagnosis and a prioritized fix list.

The better product model is simple on the surface and deep underneath: 21 scored dimensions, supported by a growing library of evidence and sub-signals.

What a useful report should do

A useful report should show what was found, what was missing, what could not be accessed, and what to fix first. It should explain why the fix matters in business terms, not just technical terms.

The strongest audits do not just say, 'Your score is 74.' They say, 'Here are the three things making you harder to find, harder to trust, or harder to buy from.'

Audit model

21 dimensions

Simple public scoreboard.

Sub-signals

The details behind each score.

Evidence

What was found or missing.

Fix queue

The next work to approve.

What to do next

Keep the public promise simple: 21 dimensions.
Use sub-signals for depth: reviews, consent, entity consistency, accessibility, AI readability, and attribution.
Show evidence behind every score so the number feels earned.
Separate findings from fixes so users know what happened and what to do next.
Prioritize by business impact, not by technical trivia.

Want this checked on your own site?

Conjure scans your site across 21 dimensions and turns the evidence into a prioritized action plan.

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